SiriusXM subscribers will be able to listen to Pandora NOW (Ch. “We’re excited to combine, for the first time, the wealth of Pandora listener data with the proven curation expertise of our SiriusXM team to give our combined 100 million listeners a truly unique and unprecedented listening experience. Not only will Pandora NOW give listeners exclusive, up-to-the-moment access to the music people are streaming on Pandora the most, but it will let music fans influence which songs are played.” “Pandora NOW will be an amazing new experience for both SiriusXM and Pandora listeners,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. The music played on Pandora NOW will be uncensored and showcase the most listened-to and fastest-trending new music on Pandora across all genres. Pandora announced that Cardi B, Post Malone, and Khalid are currently among its most listened-to artists. On SiriusXM, Pandora NOW will be presented as a new curated channel (Channel 3), while Pandora users can experience Pandora NOW music as an interactive station with song skipping and thumbs up/down rating, or as a continually-updated playlist for Pandora Premium subscribers. Pandora NOW features today’s hottest and most listened-to new music on Pandora and will be delivered uniquely to both the SiriusXM and Pandora audiences. Pandora NOW will be presented as both a SiriusXM channel and Pandora interactive station and playlist for its combined audience of 100 million listeners. The service launches Thursday (April 4) on both platforms. Pandora NOW combines Pandora’s listener data and SiriusXM’s curatorial expertise to create access to the most popular and fast-trending music right now. SiriusXM and Pandora are introducing Pandora NOW, the first original and exclusive music experience created for both SiriusXM subscribers and Pandora listeners.
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